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Ayesha Rahim

Co-founder

I’m a Consultant Psychiatrist with over 20 years’ experience in the NHS. I’ve also worked for several years as a Chief Clinical Information Officer, leading digital transformation from a clinical perspective in provider organisations and at a national level.

My interests include User-Centred Design, EPR usability, clinical and patient engagement in digital transformation, and inequalities in the digital health sphere. I’m also a founding member of the Shuri Network.

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Victoria Betton

I’m an author, podcaster and public speaker. I specialise in people-centred design and change in complex systems. I help people and organisations with digital strategy and transformation for social impact, delivering this through my company, People&Co.

I have over 25 years’ experience across charities, social work, NHS, local government and industry. My most recent book is: Towards a digital health ecology: NHS digital adoption through the COVID-19 looking glass (Routledge).

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Hassan Chaudhury

I'm a market entry and commercial advisor to multiple organisations. I've sold to the NHS, exported the NHS abroad for UK Government, and made commercial deals for NHS organisations.

I have a bootstrapped exit, and I'm currently Chair of the National Council of The Data Observatory CIC, an Expert in Residence at King’s College London, and Commercial Director for both Vantivio, and DATA-CAN; the Health Data Research Hub for Cancer.

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Emma Raftery

Partnership Lead

I'm PR and Marketing Director at Aire Logic, an employee-owned health technology group with two decades of experience building digital infrastructure inside the NHS. I've worked with Equity Charter since 2025, leading on marketing and partnerships to campaign for digital inclusion across healthcare.

I believe technology only delivers on its promise when it's accessible to all, and I write and speak on the intersection of DEI, digital equity, and health tech, including as a contributor to techUK.

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Alessandra Scola

Co-ordinator

I'm a Programme Coordinator at Health Innovation Kent Surrey Sussex, supporting the Digital, Data, Artificial Intelligence and Commercial portfolio.

I have experience delivering healthcare programmes across the NHS, including COVID-19 Testing within an Integrated Care Board and the COVID-19 and Flu Vaccination Programme within a Commissioning Support Unit.

With a background in private-sector project management, I bring strong expertise in programme coordination, stakeholder engagement, governance and project delivery.