Co-founders

  • A woman with long dark hair, wearing a teal blouse with black spots, smiling, standing in front of a light-colored brick wall.

    Ayesha Rahim

    Co-founder

    I’m a Consultant Psychiatrist with over 20 years’ experience in the NHS. I’ve also worked for several years as a Chief Clinical Information Officer, leading digital transformation from a clinical perspective in provider organisations and at a national level.

    My interests include User-Centred Design, EPR usability, clinical and patient engagement in digital transformation, and inequalities in the digital health sphere. I’m also a founding member of the Shuri Network.

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  • A woman with red hair wearing a leopard print blazer and red lipstick, standing in front of a textured wall.

    Victoria Betton

    I’m an author, podcaster and public speaker. I specialise in people-centred design and change in complex systems. I help people and organisations with digital strategy and transformation for social impact, delivering this through my company, People&Co.

    I have over 25 years’ experience across charities, social work, NHS, local government and industry. My most recent book is: Towards a digital health ecology: NHS digital adoption through the COVID-19 looking glass (Routledge).

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  • Headshot of a man with short black hair, glasses, and a beard, wearing a light gray suit and pink shirt against a plain light background.

    Hassan Chaudhury

    I am a market entry and commercial advisor to multiple organisations. I have sold to the NHS, exported the NHS abroad for UK Government, and made commercial deals for NHS organisations.

    I have a bootstrapped exit, and am currently Chair of the National Council of The Data Observatory CIC, an Expert in Residence at King’s College London, and Commercial Director for both Vantivio, and DATA-CAN; the Health Data Research Hub for Cancer.

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Advisors